Originally posted on 5-6-09.
Business Expo Special! Text "EXPO" to 82672 to win an E.S.Q. Movado watch from MRT Jewelers.
Curious about Mobile Marketing contact us today!  Winner will be called tomorrow, May 7th.
GOOD LUCK!
Diane and Jennifer encouraged many participants from the Business Expo to text to win.  Mobile marketing is expected to grow by 36% in 2009. Overall we noticed that people above the age of 40-45 were hesitant to participate.  Some people asked us to do it for them, others said they when the returned home they would give it to their children to text for them and many were hesitant that their number would be sold and they would receive repeat messages.  This was not the case, this was a one time only campaign to test out the RI Market and their interest in mobile marketing. The younger demographic was excited to participate given the potential to win such a great item.  They immediately pulled out their mobile deviced and texted on the spot.  In all 80 people responded.  David from MRT called the winner yesterday. In my opion we received a low number of participants due to the demographics who attended and manned the booths at the business expo. I believe mobile marketing is the wave of the future.  I think this campaign could have been highly successful  if we had attended for example a Bridal expo.  Target demographics twenty plus, we would have more than doubled the amount of participants.