The out-break of H1N1 has given The Jenn Lee Group reason to market accordingly. While promoting Briarcliffe Gardens this summer, an Alzheimer's assisted living residence located in Johnston, RI, we ordered standard marketing promotions such as T-shirts and pens, as well as instant antibacterial hand gel which kills germs on contact. Planning ahead is key to smart marketing and healthy living.

With the downfall of the economy, the real estate market has declined and fewer people are purchasing homes. As the use of the internet escalates, so does the need for online marketing. Take our current client, The High Rocks Condominiums, for example. While advertising and marketing the North Smithfield Condominiums, we took into consideration that the recession has put a burden on new home shopping. We made it easy to view each available space by looking at pictures, as well as 3 virtual tours, and a :30 commercial. After Christina and Diane attended a Lifetime T.V. marketing seminar, we learned that more women are head of household currently in the marketplace. Since then, we started to invite designers to host trunk shows on location, as well as invite many female guest speakers.

So how does news affect marketing? Marketing relies on a client's wants and needs, which, in most circumstances, is reflected by what's going on in the world. Here at The Jenn Lee Group, we use the news as well as our client's demands, to develop strategic and successful marketing ideas.